Quiz #4

View the PBS Movie online called "The Persuaders"- located here:
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/

Write up a four-paragraph statement about your reactions to the science of emotional branding/marketing.

1. The first paragraph should answer the question "what is emotional branding"
2. The second paragraph should answer the question "is emotional branding a realistic goal".
3. The third paragraph should answer the question "why is market research important in graphic design"
4. The fourth paragraph should answer the question "what is a graphic designers role in telling the public what they want to hear".

Turning in the quiz:
You will turn in this Quiz on the last day of class as a word document.

Extra Credit:

View the PBS Movie online called "The Merchants of Cool"- located
here: http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/

You should answer each question in a separate paragraph:
1. "In your opinion, how do you know what is cool or fashionable?"
2. "According to the movie how is cool created by corporations today?"
3. "How are graphic designers involved in the process of creating, exploiting and
merchandizing cool".